Driving Lead Gen with Advocates & Thought Leadership​

PeerWell needed to amplify awareness and name recognition with key audiences to increase leads​

Idea

An advocate-based earned media program — including NFL players, a former CMS administer and orthopedic clinic surgeons from top institutions — that aligns appropriate spokespeople to products and storylines that resonate with specific audiences and amplifies brand awareness with key audiences and target accounts

Results

Narratives driven by celebrities and influencers grabbed the attention of media and key audiences, leading to over 30 media interviews for PeerWell thought leaders in just 6 months, which PeerWell attributed to a jump in website visitors compared with the previous six months