Sparking A Revolution in Medical Imaging
While its iQ3™ ultrasound device was transformative, Butterfly needed help establishing handheld point-of-care imaging as a new industry standard.
25%
revenue growth
54
press articles
STORY
amplified across top clinical outlets
Client
Butterfly Network
Industry
Health
Insights
Providers didn’t yet view point-of-care ultrasound (POCUS) devices as crucial, a perception Butterfly needed to transform.
Idea
Champion a medical imaging revolution, positioning Butterfly as the innovator underpinning its digital transformation.
NARRATIVE VISIBILITY
With awareness and buy-in particularly low in specialty fields including emergency medicine and primary care, we built a robust clinical storytelling program to amplify the narrative of handheld ultrasounds as a game-changing technology.
We targeted influential trade publications, which had little prior coverage on the topic, earning attention by leveraging academic studies, 3rd party researchers and real-world users as ambassadors and hooks for our POCUS narrative.
To further build demand, we scaled the narrative across specialty fields with thought leadership on pain points such as diagnostics in rural areas and emergency response limitations.
IMPACT
With 20 articles across key clinical verticals the first 6 months — including a cover story with Healthcare Innovation — and continued momentum, the program has helped Butterly shift industry perception and boost demand, ultimately supporting a 25% y-o-y lift in 2024 revenue, which carried into 2025 and led the company to increase its revenue guidance to investors.
