Boosting Sales & A Wellness Brand
With others pushing similar benefit claims, Wedderspoon needed to establish itself as the Manuka Honey category leader for cold & flu season.
125%
↑ YOY revenue
700K
social impressions
1K
editorial articles
Client
Wedderspoon
Industry
Consumer
Insights
Though the Manuka Honey market was crowded, awareness of its benefits was limited — a gap Wedderspoon could fill.
Idea
An education & experiential campaign rooted in brand trust, with multi-modal delivery.
BOOSTING EXPOSURE & TRUST
We launched a "Fall WellBEEing" campaign to elevate Wedderspoon into the leading Manuka Honey brand, for both products and expertise. We kicked off and created a first wave of visibility through a media and influencer event, educating attendees on the efficacy and applications of its honey.
We kept Wedderspoon at the top of social feeds and relevant conversations all cold & flu season with influencer partnerships and media outreach tying Wedderspoon to the latest wellness trends, rituals and product recommendations.
We layered in sponsored editorial, partnering with a renowned dietician to increase credibility of tightly messaged advertorial articles placed in key DMAs, along with paid amplification to extend campaign content reach to an even larger audience, driving product discovery and sales.
IMPACT
The campaign put Wedderspoon’s name and products in front of new audiences, warming their appetites to buy. It successfully positioned the company as the go-to for Manuka Honey, with industry share of voice leadership that helped boost revenue 125% YOY during a key sales period, ultimately transforming the niche New Zealand-company into a trusted wellness brand.
