Boosting AI Positioning
When AI tech boomed, Storj needed to break through blue-chip media competition to tell its AI story.
57
articles in 9 months
44
feature articles on corporate news
Client
Storj
Industry
Technology
Artificial Intelligence
Insights
We'd need to be more compelling, consistent and faster than competition to capture new AI-driven demand.
Idea
Position Storj's AI workload narrative around tentpole industry moments, emerging cases and owned news.
Building AI Positioning
Quickly pivoting from cloud to AI positioning, we built up a runway of corporate storytelling moments, upleveling AI partnership, product and customer news around major market trends and deep understanding of industry press and buyers to earn strategic attention around pain points and use cases Storj could solve for.
We simultaneously launched a rapid response program, fueled by bold CEO POV and rapid-fire development of owned data insights, to win Storj a consistent voice in major industry news coverage that was highly relevant to the company's ICP, including DeepSeek’s growth and AI chip shortages.
Impact
We built Storj's media footprint from the ground up, activating its AI narrative with market-leading media coverage in Business Insider, Fast Company, InformationWeek and more, positioning the company to capture buyer attention and demand.
