Reinforcing AI Dominance in CX
When generative AI went mainstream, Talkdesk needed to demonstrate that it remained ahead of the market.
25
AI thought leadership articles
15
AI product articles
Client
Talkdesk
Industry
Technology
Retail & CX
Insights
Competition was heating up as others released genAI features and began chasing AI coverage.
Idea
A supercharged pitch pipeline, with unique product and thought leadership positioning.
Defending AI leadership
As competitors followed Talkdesk in incorporating genAI tech into CX, we reinforced its position as an AI innovator by building a robust proactive pipeline around product news, an original survey on the use of AI in the 2023 shopping season and aggressive rapid response around "responsible AI."
IMPACT
In one month, the team boosted Talkdesk's AI coverage and market perception, with 25 hits specific to its innovation and perspective on genAI for CX, including Yahoo, CX Today, CRN and more.
