Reinforcing AI Dominance in CX
When generative AI went mainstream, Talkdesk needed to demonstrate that it remained ahead of the market.
43%
SOV vs. competitor set
144
AI thought leadership articles
154
product articles & 9 award wins
Client
Talkdesk
Industry
Technology
Retail & CX
Insights
Competition was heating up as others released genAI features and began chasing AI coverage.
Idea
A supercharged pitch pipeline, with unique product and insights positioning.
Defending AI leadership
As competitors followed Talkdesk in incorporating genAI tech into CX, we reinforced its position as an AI innovator by supercharging visibility for its AI products and "Responsible AI" POV.
We inserted Talkdesk's executive voices into the news cycle via proactive, rapid response and byline pitching. We created our own storytelling moments through a data storytelling series featuring survey insights addressing vertical customer pain points and CX news (including the use of AI in the holiday shopping season). Finally, we created a product momentum storyline in the market by pursuing meaningful AI awards and building a robust pipeline of news with elevated storylines.
IMPACT
In month one, the team boosted Talkdesk's AI coverage, with 25 hits around its innovation and POV on genAI for CX. Across the full year, we sustained top industry attention with 43% SOV and positioned Talkdesk as the CX industry AI leader through consistent press and award validation.
