Reinforcing AI Dominance in CX
When generative AI went mainstream, Talkdesk needed to demonstrate that it remained ahead of the market.
43%
SOV vs. competitor set
144
AI thought leadership & 154 product articles
1.5K
attributable site sessions + 166 leads
Client
Talkdesk
Industry
Technology
Retail & CX
Insights
Competition was heating up as others released GenAI features and began chasing AI coverage.
Idea
Build a breadth of visibility and validation for TalkDesk’s AI strategy, with unique product positioning, insights and narrative around Responsible AI.
Defending AI leadership
As competitors followed Talkdesk in incorporating GenAI tech into CX, we reinforced its position as an AI innovator by supercharging visibility for its products, insights and "Responsible AI" POV.
We inserted executive voices into the news cycle through proactive outreach, rapid response and byline pitching. At the same time, we created our own storytelling moments through a proprietary data series featuring survey insights addressing vertical pain points and CX news (including the use of AI for holiday shopping). Finally, we created a product momentum storyline in the market by pursuing meaningful AI awards and building a robust pipeline of news with elevated storylines.
IMPACT
In month one of our AI focus, the team amplified Talkdesk's AI narrative with 25 press hits around innovation and POV on GenAI. Across the program, we sustained top industry attention with 43% SOV and category leadership positioning through consistent press visibility and validation across 12 AI-focused award wins, driving 1,500 directly attributable site sessions and 166 AI sales leads.
