Raising A Startup's Visibility & Value
Included Health needed to build value for its brand and LGBTQ+ health offerings as it positioned for an exit.
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corporate features
EXIT
via acquisition
Client
Included Health
Industry
Health
Insights
The pandemic exacerbated healthcare inequalities, creating more need for focused LGBTQ+ solutions.
Idea
Reframe Included Health's narrative for the current moment to show the business was more valuable than ever.
BUILDING BRAND EQUITY
We built a robust corporate PR program to highlight Included Health’s expertise in and unique commitment to care equality, delivering CEO thought leadership and boosting mainstream awareness around key disparities in the U.S. healthcare system.
IMPACT
Coverage around growth and executive leadership in Axios, Business Insider, Yahoo! Finance and more grew perceived value during this critical time, supporting a favorable acquisition by Grand Rounds, which later rebranded as Included Health in a nod to the brand's equity.
