SHIFT: A PERFORMANCE COMMUNICATIONS & PR AGENCY

We turn PR into a true performance lever for technology and consumer brands, creating visibility that drives both reputation and revenue.

BUILT FOR IMPACT

Our Performance Communications framework combines brand storytelling with precise PR programming to create the demand, credibility and discoverability businesses need to grow.

01

Objectives

We map business challenges and objectives to quantifiable PR goals.

02

 Insights

We analyze category content, coverage and competitors to uncover white space.

03

Connection

We build narrative and visibility strategies to influence audiences.

04

Activation

We create velocity with high-frequency, omnichannel campaigns & storytelling.

05

Impact

We track progress vs. goals, business impact and gaps — obsessively.

06

Optimization

We realign around top-performing efforts and introduce new ones to maximize ROI.

WHEREVER YOU NEED IT

We’re part of an amazing family of agencies. Sitting within the AVENIR GLOBAL network and Padilla, we connect with 1,000 employees and 23 offices globally to deliver just about any service with local expertise anywhere clients need it.

But we still have that boutique agency feel and hustle.

Doing what we Do Best

Client Coverage

Saving Mothers With Portable Ultrasound

Client Coverage

News

SHIFT Earns PRNEWS, Chief Marketer, Drum, PRovoke Awards

News

Client Coverage

Trump Push for Crypto in 401(k)s Brings Risk

Client Coverage

Client Coverage

The Big Switch to DeepSeek Is Hitting a Snag

Client Coverage

News

SHIFT Makes 2x Agencies of Year Lists

News

Client Coverage

Transforming the Factory Floor with AI

Client Coverage

Client Coverage

Saving Mothers With Portable Ultrasound

Client Coverage

News

SHIFT Earns PRNEWS, Chief Marketer, Drum, PRovoke Awards

News

Client Coverage

Trump Push for Crypto in 401(k)s Brings Risk

Client Coverage

Client Coverage

The Big Switch to DeepSeek Is Hitting a Snag

Client Coverage

Ready to Shift Ahead?