Kimble Applications

Building a Platform Around ‘The No Vacation Nation’

Kimble needed to gain exposure with the consulting industry​

Insight

Most of Kimble’s target buyers get their information in business press, and a research-driven earned media program tied back to Kimble’s value prop could help it break through​

Idea

‘The PTO Pressure Report’ exposed America’s surprising problems with PTO, creating national buzz and an ongoing stream of mainstream coverage​

Results

 The report gave Kimble a prominent thought leadership platform to discuss key challenges faced by their target customers and continues to be covered by tier-1 media including Bloomberg, Forbes, NBC Nightly News and The Washington Post

40+

articles

Gold

New England PR Club award

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