Kimble needed to gain exposure with the consulting industry
Insight
Most of Kimble’s target buyers get their information in business press, and a research-driven earned media program tied back to Kimble’s value prop could help it break through
Idea
‘The PTO Pressure Report’ exposed America’s surprising problems with PTO, creating national buzz and an ongoing stream of mainstream coverage
Results
The report gave Kimble a prominent thought leadership platform to discuss key challenges faced by their target customers and continues to be covered by tier-1 media including Bloomberg, Forbes, NBC Nightly News and The Washington Post
40+
articles
Gold
New England PR Club award