We help elevate Evite’s position from an online digital-invitation service to a company addressing one of today’s biggest societal problems: loneliness
We lead Evite’s consumer communications program, focused on earned media and executive thought leadership as well as ongoing campaign ideation and paid media support for Evite’s in-house social and digital teams.
To help elevate Evite’s brand positioning, we helped craft a series of surveys on the importance of friendship. With headlines such as “Average American Hasn’t Made a New Friend in Five Years,” we got the country engaging in the conversations Evite wanted it to.
We also quickly aligned PR and Digital programs to create unique experiences, including a Halloween Mystery Dinner Party Game. The one-night event united Evite’s entire social community, increasing web traffic and scoring a campaign engagement rate of 23%.
Our deep audience engagement helped amplify our messaging, ultimately repositioning the legacy brand as a thought leader on relationships. The research produced timely revelations that earned national and regional broadcast placements in key markets, totaling an online readership of nearly 22.5 million.
campaign engagement rate