Evite

Sparking a Nationwide Conversation on Friendship

We help elevate Evite’s position from an online digital-invitation service to a company addressing one of today’s biggest societal problems: loneliness

The Program

We lead Evite’s consumer communications program, focused on earned media and executive thought leadership as well as ongoing campaign ideation and paid media support for Evite’s in-house social and digital teams.

To help elevate Evite’s brand positioning, we helped craft a series of surveys on the importance of friendship. With headlines such as “Average American Hasn’t Made a New Friend in Five Years,” we got the country engaging in the conversations Evite wanted it to.

We also quickly aligned PR and Digital programs to create unique experiences, including a Halloween Mystery Dinner Party Game. The one-night event united Evite’s entire social community, increasing web traffic and scoring a campaign engagement rate of 23%.

Results

Our deep audience engagement helped amplify our messaging, ultimately repositioning the legacy brand as a thought leader on relationships. The research produced timely revelations that earned national and regional broadcast placements in key markets, totaling an online readership of nearly 22.5 million.

115,000

articles

26,000

social shares

23%

campaign engagement rate

Ready to Work Together?

We're Ready