Evite needed to elevate its position from an online digital-invitation service to a company addressing one of today’s biggest societal problems: loneliness
Insight
With loneliness increasing in the U.S., Evite had an opportunity to lead a conversation around the importance of friendship, a key value prop of its product offering
Idea
An ongoing survey campaign, executed through earned media and thought leadership as well as paid media, on the importance of friendship along with unique experiences, including a Halloween Mystery Dinner Party Game, to unite Evite’s social community
Results
With headlines such as “Average American Hasn’t Made a New Friend in Five Years,” we got the country engaging in the conversations Evite wanted it to and earned national and regional broadcast placements in key markets, totaling an online readership of nearly 22.5 million
115,000
articles
26,000
social shares
23%
campaign engagement rate