‘The Physician Compensation Report’ created targeted brand awareness among medical professionals
The Program
To promote Doximity’s platform and position the company as a leading source on healthcare trends and the practice of medicine, SHIFT developed “The Physician Compensation Report.” Using data from the Doximity platform, which counts over 70% of U.S. physicians as members, we outlined trends across metropolitan areas, medical specialties, gender and employment types.
Through advanced pitching ahead of the report launch, as well as leveraging national awareness holidays after the initial news push, the team secured over 60 articles.
Results
The campaign succeeded in building brand awareness, reaching a wide array of audiences from Doximity’s core healthcare publications, to national and regional newspapers, lifestyle publications and broadcast segments.
66
articles
12
broadcast appearances