Maven

Maximizing a Funding Announcement

The on-demand family benefits healthcare company needed to drive widespread awareness​

Insight

Maven’s funding announcement was the perfect platform to kick off an ongoing, proactive media relations program

Idea

A combined funding and product announcement created maximum media interest, while a pre-determined exclusive with Bloomberg gave us leverage to secure a segment on Bloomberg TV​

Results

SHIFT secured 11 media interviews and high-volume tier-1 coverage including Wall Street Journal Forbes, Fortune and Cheddar TV in just one week​

Bloomberg TV

feature segment

34

articles

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