Travala.com

Growing A Crypto Travel Company

Travala.com needed helping emerging from the shadows and making serious noise amid the travel rebound

Insight

With travel rebounding in early 2021, coinciding with a record year for cryptos, the leading crypto-friendly OTA Travala.com, and its new blockchain-powered Airbnb challenger Dtravel, needed to capitalize on this critical moment with vigor

Idea

Capitalize on the converging travel and cryptocurrency upticks, normalizing the idea of crypto in the travel space with a three-phased approach: 1) Nurture “new-to-Travala” crypto writers and influencers + introduce them to its spinoff home sharing project, Dtravel; 2) Initiate conversations with travel press previously allergic to crypto; 3) Trumpet key news moments to show real-world use cases for blockchain within travel

Results

SHIFT created significant traction with trade press, successfully engaged several influencers for content and drove feature coverage in major mainstream outlets, helping Travala.com achieve

100+

pieces of coverage in 2021, incl. CNBC, USA Today, NASDAQ and WashPo

15

Dtravel launch stories, including a Forbes exclusive

^360%

in revenue in less than 1 year

^100%

hotel bookings in less than 1 year

Ready to work together?

Let's do it