Growing A Boutique Rehabilitation Center

Driftwood Recovery needed to build credibility and awareness to grow interest in its services

Insight

Issues with mental health and addiction were becoming more prevalent than ever, and Driftwood Recovery had an opportunity to deliver valuable guidance to struggling consumers — something other rehabilitation centers weren’t doing

Idea

An earned media program that turned Driftwood’s clinicians into nationally renowned and trusted experts through commentary on timely trends, such as the sober curious movement and battles with “hangxiety,” as well as America’s current mental health and addiction habits

Results

Consistent appearances in top target publications — including The New York Times, The Wall Street Journal, USA Today, Real Simple and Women’s Health — reinforced Driftwood’s positioning as a leading facility and helped build interest in its services