Foxwoods

Connecting with a Virtual Drag Happy Hour

Foxwoods Resort Casino needed to deliver a new kind of guest engagement during COVID-19

Insight

With Diversity & Inclusion rising in importance, Foxwoods had an opportunity to enhance its loyalty with the LGBTQ+ community, while providing highly engaging entertainment for its larger guest and social audience

Idea

The Live Out Loud Virtual Drag Happy Hour, a first-of-it-kinds virtual event for the resort and an integrated paid, earned, owned, social campaign

Credit: Red Square Agency

Results

Our social campaign struck a chord with consumers, driving:

#1

viewed IGTV ever

10,000

Instagram views

50+

influencer posts + stories

50%^

mentions

Ready to Work Together?

We're Ready