Foxwoods Resort Casino needed to deliver a new kind of guest engagement during COVID-19
Insight
With Diversity & Inclusion rising in importance, Foxwoods had an opportunity to enhance its loyalty with the LGBTQ+ community, while providing highly engaging entertainment for its larger guest and social audience
Idea
The Live Out Loud Virtual Drag Happy Hour, a first-of-it-kinds virtual event for the resort and an integrated paid, earned, owned, social campaign
Results
Our social campaign struck a chord with consumers, driving:
#1
viewed IGTV ever
10,000
Instagram views
50+
influencer posts + stories
50%^
mentions