AI PR Agency

Helping AI Companies SHIFTAhead

We cut our teeth as a high-tech PR agency, helping companies claim leadership positions in every innovation wave since the dot-com boom, and we’re doing again it as the AI market takes shape.

At SHIFT, we pair longstanding expertise in tech PR with our performance communications framework to help AI companies build awareness, demonstrate value and drive growth.

We Know AI PR.

AI / generative AI / agentic AI

In H1 2023, news coverage on artificial intelligence skyrocketed nearly 3,000% vs. the previous period. With a hype cycle in full effect, and winners emerging, it's a critical business moment for AI PR. But requirements for success are steep, including:

  • Differentiated narrative and value proposition
  • Ongoing creation of high-value PR assets
  • Understanding of what’s driving news and how to bring a unique POV
  • Turning complex tech into a breakthrough story
  • Corporate storytelling and news pipeline
  • Vertical PR strategy and sales support
  • Validation and credibility tactics

That’s where we come in. As an AI tech PR agency, our team combines our tech sector and integrated communications expertise to help visionary companies moving AI tech forward share their innovations with their target audiences.

Sample AI tech PR agency work:

Who are the top AI PR agencies? Our expertise, capabilities and forward PR thinking earns us a spot on the list.

Since 2003, SHIFT has helped tech companies — many of whom were early machine learning and AI innovators — cut through the noise with impactful storytelling and signal creation.

While most clients still come to us for media relations — our core service since we started (and still a force multiplier) — they stay for our integrated solutions. Because today, we work across earned, shared, owned and paid to build narrative lift and brand influence.

Paired with our enterprise tech and AI PR experience, we're equipped to build high-impact PR programs that help AI tech brands rise above the noise and grow.

Strategic Narrative

Strategic Narrative

Strategic Narrative

Media Relations

Media Relations

Media Relations

Media Training

Media Training

Media Training

Analyst Relations

Analyst Relations

Analyst Relations

Thought Leadership

Thought Leadership

Thought Leadership

Speaking & Awards

Speaking & Awards

Speaking & Awards

Crisis Communications

Crisis Communications

Crisis Communications

Content Strategy & Design

Content Strategy & Design

Content Strategy & Design

Corporate Communications

Corporate Communications

Corporate Communications

Digital Marketing

Digital Marketing

Digital Marketing

Strategic Narrative

Strategic Narrative

Strategic Narrative

Media Relations

Media Relations

Media Relations

Media Training

Media Training

Media Training

Analyst Relations

Analyst Relations

Analyst Relations

Thought Leadership

Thought Leadership

Thought Leadership

Speaking & Awards

Speaking & Awards

Speaking & Awards

Crisis Communications

Crisis Communications

Crisis Communications

Content Strategy & Design

Content Strategy & Design

Content Strategy & Design

Corporate Communications

Corporate Communications

Corporate Communications

Digital Marketing

Digital Marketing

Digital Marketing

Strategic Narrative

Strategic Narrative

Strategic Narrative

Media Relations

Media Relations

Media Relations

Media Training

Media Training

Media Training

Analyst Relations

Analyst Relations

Analyst Relations

Thought Leadership

Thought Leadership

Thought Leadership

Speaking & Awards

Speaking & Awards

Speaking & Awards

Crisis Communications

Crisis Communications

Crisis Communications

Content Strategy & Design

Content Strategy & Design

Content Strategy & Design

Corporate Communications

Corporate Communications

Corporate Communications

Digital Marketing

Digital Marketing

Digital Marketing

Like what you see?

Our work has catapulted startups and cemented established companies as innovators in emerging tech categories for 20 years. Whether you’re an AI startup just engaging PR or an established company looking to make a name in AI, we’d love to use our AI PR agency expertise to help you shift ahead.

Let's talk.

Ready to Shift Ahead?