Earning TRUST & CREDIBILITY
Press strategy / traditional & new media relations / proactive & reactive pitching / contributed content / podcast appearances / LLM-optimized coverage
One of the top reasons clients partner with us is our media relations prowess and dogged pursuit of the next story. We’re experts when it comes to cultivating visibility that delivers impact, working across national press, trades & verticals, "new" media and LLM-specific sources.
Earned Media Strategy
Our people are media hounds unlike any other, crafting, pitching and securing highly targeted coverage for clients every day. Our approach is rooted in meaningful story angles and unique insights. We use data to spot white space, relevant search behavior and emerging trends that are ripe for ownership. Then we develop the stories, POVs and assets that earn attention from press and credibility with buyers.
Our media relations approach
We keep clients in the news by developing high-value story assets and elements and expertly bringing them to the right reporters, with outreach tactics including:
- Thought Leadership
- Trend Pitching
- News Commentary
- Bylines & OpEds
- Press Tours & Briefings
- Broadcast & Podcast Pitching
- Original Research Assets
- Corporate Storytelling/Signal Creation
We also support clients every step of the way, with interview prep or full media training.
Analyst Relations
When it comes to category leadership and development, analysts can’t be overlooked. Over the years, we’ve helped clients create categories, shift positions on quadrants, acquire customers and secure product endorsements by executing strategic annual plans that engage the right analysts through routine briefings and in-person and digital touchpoints.
