Boosting Demand for Industrial Autonomous Vehicles
Pronto.ai needed to exit stealth and grow its AV business in the risk-averse trucking and mining industries.
100+
articles annually
SALES
and inquiries directly via PR coverage
Client
Pronto.ai
Industry
Technology
Industrial
Insights
With two sectors slow to adopt change, Pronto would need to change the conversion.
Idea
Industry education and narrative velocity, taking on big issues faced in trucking and mining and showing how AVs make a positive impact.
Building The Value Prop
We launched the company, priming press to write the story Pronto.ai wanted through messaging work, owned content and embargoed briefings. We then continued activating the narrative through proactive and reactive pitching. We directly addressed issues facing autonomous tech and showed we were ahead of the AI hype cycles with real applications to establish relationships and coverage in business media. For vertical press directly influencing customers, we shared deep dives of Pronto's tech and education on the value of incorporating AVs to solve top industry pain points.
IMPACT
The ongoing PR campaigns have driven positive coverage for Pronto.ai, helping it change the industry’s narrative and buyers’ minds about the value of autonomous vehicles, leading to direct sales and inquiries through coverage in both top-tier and highly targeted outlets including Financial Times, TechCrunch, Business Insider, The Information, Pit & Quarry and Mining.com.
