Making Meaning With Narrative
Strategic narrative / messaging architecture / tone of voice / communications training
We build strategic narratives that make a company's audiences feel seen, understood and inspired to act.
Narrative Development
Growth depends on the ability to get noticed and get buy-in — and it all hinges on the strategic narrative. Without it, communications is just noise.
At SHIFT, we help companies move past products, features and benefits and articulate a story that people see themselves in and are motivated to act on.
Whether for a consumer brand after deeper cultural relevance or a tech business that needs to stand out in a crowded category, we help organizations sharpen their narrative with a discernable viewpoint, an ownable vision and a compelling corporate storyline that communicates why the company does what it does, how it fits into people's lives, and why others should care.
Our Narrative Approach
Our process for building a strategic narrative — one that is differentiated and that forges an emotional connection with the audiences who are core to a company’s success — includes:
- Audience & Industry Analysis
- Stakeholder Discovery Sessions
- Identifying the Step Change & the Why
- Defining Verbal Identity & Tone of Voice
- Proof Point Development
- Framework Delivery
- Ongoing Optimization (here's why)
Messaging
Narrative is about how all communications — from boilerplates and website copy to social posts, sales decks and employee communications — come together to reinforce the story and shape perceptions.
So we also help companies put their narrative into action with messaging and application across their many touchpoints, expertly adapting to audience and context without ever losing the overarching story.
