StageZero Life Sciences needed to drive sales for its multi-cancer blood test (ARISTOTLE™) and COVID-19 testing capabilities
Insight
With local news consumption on the rise, StageZero, whose mission is to help people take a more proactive role in their health, had a unique opportunity to drive awareness and demand
Idea
Lead with localized media outreach in key markets, building product urgency by capitalizing on global health trends; amplify awareness through brand positioning in national and trade outlets
Results
A Canadian broadcast segment with CTV and multiple news stories in widely-read Virginia media outlets — two priority sales territories — increased interest for StageZero’s tests
10
sales inquiries per hour following the CTV segment
34
campaign articles across top tier, local and trade outlets
300%
increase in site traffic in a 2-year period
13,000
site visits the month of the campaign