Boosting Demand With A Geo-Based PR Campaign

StageZero Life Sciences needed to drive sales for its multi-cancer blood test (ARISTOTLE™) and COVID-19 testing capabilities


With local news consumption on the rise, StageZero, whose mission is to help people take a more proactive role in their health, had a unique opportunity to drive awareness and demand


Lead with localized media outreach in key markets, building product urgency by capitalizing on global health trends; amplify awareness through brand positioning in national and trade outlets


A Canadian broadcast segment with CTV and multiple news stories in widely-read Virginia media outlets — two priority sales territories — increased interest for StageZero’s tests


sales inquiries per hour following the CTV segment


campaign articles across top tier, local and trade outlets


increase in site traffic in a 2-year period


site visits the month of the campaign

Ready to shift ahead?

Let's talk