Building Trust For Health Services
The Clay Center at Mass General Hospital needed to build reputation and trust in a competitive local market.
#5
source of site traffic
2.3M
impressions
75
top-tier articles
Client
The Clay Center at MGH
Industry
Health
Insights
With mental health issues skyrocketing, The Clay Center had an opportunity to lead in the national dialogue.
Idea
Position The Clay Center — via its clinicians — as one of the nation's most sought-after experts.
LEADING THE DIALOGUE
We turned The Clay Center's clinicians into nationally renowned experts, offering top-tier press educational information around symptoms to watch for and coping mechanisms for clinically significant topics and news including suicide, anxiety, school shootings, depression and narcissism.
IMPACT
We elevated The Clay Center clinicians across top-tier business, lifestyle and parenting outlets including NYT, WSJ, BuzzFeed, Business Insider, SELF and Bustle, boosting its reputation and driving a significant uptick in website traffic, with a single NYT article driving more visitors than even the organization's homepage that year.
