Using Current Issues to Drive Awareness
As it entered the US market, beqom needed help boosting awareness and consideration of its compensation management software.
100+
articles
22K
social shares of coverage
Client
beqom
Industry
Technology
Workplace
Insights
The gender pay gap was a growing workplace issue — and an opportunity share beqom's greater purpose and capabilities.
Idea
Turn beqom into a leader in the pay inequality conversation.
ISSUES-BASED THOUGHT LEADERSHIP
With beqom still an unknown entity to the market and press, our approach was to become a resource on the greater issue the company's tech could solve: pay inequality. We launched an annual consumer survey report with newsworthy insights and shared subject matter expertise via rapid response and proactive trend stories.
IMPACT
The effort put beqom on the map in the U.S. and at the forefront of the pay equity conversation, with 67 pieces of coverage (and counting) on the annual Compensation and Culture report in MSN, Inc., Politico, The Hill, Newsweek and Washington Post to name a few.
