Silencing Competition At A Critical Time
![](https://cdn.prod.website-files.com/6529598ef25e1e158be209c0/6547e75c24dfd4530794db0e_Dr%20on%20Demand-masthead-min.png)
Amid a global health crisis and mounting competition, Doctor On Demand needed to emphasize the importance of quality behavioral health solutions.
#2
Telemedicine Apps Ranking
197
articles
TV
appearances on CNBC, GMA
Client
Grand Rounds + Dr. On Demand
Industry
Health
Insights
Employers and consumers were increasingly searching for mental health answers and virtual care.
Idea
Turn Doctor On Demand clinical experts into go-to sources on navigating health challenges, with a focus on "quality care" messaging.
![](https://cdn.prod.website-files.com/6529598ef25e1e158be209c0/659461044f25efcce44ee3ca_Dr-on-Demand-EBN-clip.jpg)
DEVELOPING & OWNING TRENDS
We helped Dr. On Demand capture the increased media consumption and search around mental health issues by leveraging two key events — Mental Health Awareness Month and Pride Month — as a launchpad to share behavioral health advice. We developed a cadence of themes and proactive pitches for three target media audiences: business, consumer and HR.
![](https://cdn.prod.website-files.com/6529598ef25e1e158be209c0/6594610e44dd6ac3bb028fc0_Dr-on-Demand-GMA-clip.jpg)
IMPACT
In just two months, our thought leadership campaigns turned the company into a primary information source, netting 197 articles in outlets including Business Insider, CNBC, Good Morning America, Fast Company, Forbes, MarketWatch and NYT, boosting both its reputation and leads.