A Consumer PR Agency

We help brands — like McDonald’s, NordicTrack, TripAdvisor and Leslie’s Pools — engage their audiences, build community, grow market share, launch never-before-seen products with fanfare, articulate purpose and so much more. Our formula? Working creatively, strategically and tirelessly to create authentic connections between our clients and their audiences across the right points of influence.

A consumer marketing agency

Our programs always start with what the data tells us. From there, we build a bespoke channel and creative strategy that blends brand positioning, narrative development, media relations, consumer activations, events and experiences, social media, influencer marketing, affiliate marketing, direct mail and content to help our clients share their purpose and connect with customers’ hearts and minds genuinely and with originality.

We’ve created meaningful campaigns and platforms for clients across a variety of consumer categories, including:

• McDonald’s: From sharing crave-worthy favorites through a Big Mac ATM activation and a kids meal nostalgia campaign to celebrating the people behind the counters and in the community, SHIFT has supported McDonald’s for 10 years
• iFit-NordicTrack: For the always-innovating connected fitness leader, we worked to secure top tier product reviews and ongoing media relations and created showroom press events from start to finish
• Foxwoods: We helped Foxwoods showcase its unique offerings for five years — promoting talent, engaging influencers, captivating the media and supporting the employees, brand and community through every challenge

Category expertise

If you need a consumer marketing and consumer PR agency, check out some of our work and reach out to learn more about our experience and team.