Building Brand Advocates
Influencer strategy / influencer management / contract negotiations / creative briefs
We help brands build creator and influencer marketing partnerships, authentically and impactfully.
Who are the Best Agencies for Influencer Marketing
SHIFT has activated countless influencer marketing programs to grow brands and sales. From micro-influencer to celebrity partnerships in campaigns including McDonald’s McNugget bouquets and Scotties designer tissue boxes, blending authenticity and performance tactics is our key ingredient. That, along with a constant pulse on cultural trends, ability to work on any size campaign and still drive business results, and understanding of regulatory compliance, is what makes us one of the best agencies for influencer marketing programs.
Our Approach for Effective Influencer Marketing
Our approach to creating effective influencer marketing that drive business results is simple: start with a strategic plan and objective. We then use rigorous analysis to uncover buyer insights and partner authority, audience makeup and relevancy. Then we build relationships with the right influencers and let them create campaigns that are believable and meaningful — and achieve the goals at hand — with capabilities including:
- Channel Strategy
- Influencer Identification
- Follower Verification
- Diversity & Representation
- Budgeting
- Contracts & Negotiations
- Creative Briefs
- Influencer Marketing Regulatory Compliance
- Messaging Alignment
- Measurement
- Amplification
Affiliate Marketing Capabilities
SHIFT also works with affiliate networks (from Skimlinks to The Buy Guide) to help clients open up yet another effective visibility and sales channel, unlocking pools of targeted affiliate marketers who will recommend and directly sell clients' products to their audiences.
