Building Brand Advocates
Influencer marketing strategy / creator partnerships / influencer management / contract negotiations / creative briefs / measurement
We help brands build creator partnerships and influencer marketing campaigns, authentically and impactfully.
A TOP AgencY for INFLUENCER Marketing
SHIFT has activated countless influencer marketing programs to grow brands and sales. Among our award-winning creator campaigns are McDonald’s McNugget bouquets and employer for a day, Wedderspoon Manuka Honey wellness blitz, and Scotties designer tissue boxes.
Whether we are partnering with micro-influencers, hyper-local creators, key opinion leaders or celebrities, blending authenticity and performance tactics is our key ingredient.
That, along with a constant pulse on cultural trends, the ability to work on any size campaign and still drive business results, and our understanding of influencer marketing compliance, is what makes us one of the top agencies for influencer marketing programs.
Our Approach for Effective Influencer Marketing
Our approach to creating effective creator and influencer marketing partnerships that drive business results is simple: start with a strategic plan and objective. We then use rigorous analysis to uncover buyer insights and partner authority, audience makeup and relevancy. Then we build relationships with the right influencers and let them create campaigns that are believable and meaningful — and achieve the goals at hand — with capabilities including:
- Channel Strategy
- Influencer Identification
- Follower Verification
- Diversity & Representation
- Budgeting
- Contracts & Negotiations
- Creative Briefs
- Influencer Marketing Regulatory Compliance
- Messaging Alignment
- Measurement
- Paid Amplification
Affiliate Marketing Capabilities
SHIFT also works with affiliate networks (from Skimlinks to The Buy Guide) to help clients open up yet another effective visibility and sales channel, unlocking pools of targeted affiliate marketers who will recommend and directly sell clients' products to their audiences.
