Sparking App Growth & Relationships
With a dizzying amount of dating apps in market, Prevue needed to show how its filter-free video was gamechanging.
4.5K
downloads
5.4M
impressions
800+
event attendees
Client
Prevue
Industry
Consumer
Insights
People were fed up with the dishonesty plaguing dating apps, so authenticity needed to be the centerpiece of our messaging — and its delivery.
Idea
Trustworthy introduction points between Prevue and its target Millennial audience.
AUTHENTIC CONTENT & PARTNERS
For launches in Boston and then DC, we tapped into local influencers as well as earned media to introduce the app and deliver Prevue’s messaging around making real connections. Paid amplification got the content in front of even more of our audience.
We also infiltrated the local event scenes, co-hosting invite-only launch parties with top influencer partners and sponsoring events with popular local brands such as Barry’s Boot Camp and Cisco Brewers. We captured more new users at each event with branded activities, swag and freebies for those who downloaded.
IMPACT
The campaigns helped Prevue gain serious traction in target markets, with 4.5K downloads and over 5.4M impressions in under a year and influencer content outperforming traditional branded ads by more than 20K clicks, consistently ranking as the top driver of app downloads.
