Sparking App Growth & Relationships
With a dizzying amount of dating apps in market, Prevue needed to show its filter-free video was gamechanging.
4.5K
downloads
5.4M
impressions
800+
event attendees
Client
Prevue
Industry
Consumer
Insights
With dishonesty plaguing dating apps, authenticity needed to be at the center of our story — and its delivery.
Idea
Trustworthy introduction & conversion points with Prevue's target Gen Z audience.
Discovery through trusted voices
For launches in Boston and then DC, we partnered with 20 local creators to introduce the app and deliver Prevue’s messaging around making real connections. We re-engaged top partners and layered in new influencers for a follow-up #SwipeOnYourType summer series, using paid amplification in both phases to put the strongest content in front of even more of our audience .
With concurrent press coverage timed to the launch, cultural trends and momentum milestones, we created even more visibility and credibility.
Extending with experiential & brand partners
We extended reach and transformed online interest into real-world action through in-person experiences, co-hosting invite-only launch parties with influencer partners and sponsoring events with trusted local lifestyle brands such as Barry’s Boot Camp and Cisco Brewers, using activities, merch and app download incentives to drive conversions.
IMPACT
The campaign results outpaced our goals. It successfully convinced our target audiences that PreVue was giving those cities' singles a better way to make connections, driving 4.5K downloads and 5.4M impressions in under a year, with influencer content outperforming traditional brand ads and ranking as the top driver of app downloads while events set a record-breaking day.
