Filecoin, the world’s largest decentralized storage network, needed help telling the story of its mission to preserve humanity’s most important information through the shift to Web3
Insight
Filecoin had a lofty and worthy mission as it worked to lead the transition from centralized storage providers to blockchain-based decentralized storage but faced strong headwinds in the forms of general skepticism in blockchain tech and sagging crypto markets in 2022
Idea
A progressive storytelling approach, using earned and owned content to highlight positive real-world impacts and use cases, both in short supply as blockchain tech matured, including new partnerships, grants with like-minded orgs, tech breakthroughs and key events — with top-tier press, often exclusively for focused impact
Impact
SHIFT has driven positive press coverage across a wide range of business, tech and blockchain press, including Axios, CNET, Politico, Business Insider and CoinDesk and support across 4 events and 12+ announcements
130+
articles
67%
SOV, ↑ from 39% when SHIFT started
20+
blog posts