Leading The Shift to Decentralized Data Storage

Filecoin, the world’s largest decentralized storage network, needed help telling the story of its mission to preserve humanity’s most important information through the shift to Web3

Insight

Filecoin had a lofty and worthy mission as it worked to lead the transition from centralized storage to blockchain-based decentralized storage, but it would need to face strong industry headwinds, in the forms of general skepticism in blockchain tech and sagging crypto markets, head on.

Idea

A progressive storytelling approach, using earned and owned content to highlight positive real-world impacts and use cases, both in short supply as blockchain tech matured.

We created a content bureau that uncovered positive use cases and built up a treasure trove of news and momentum stories that demonstrated quantifiable progress of the Filecoin network, including new partnerships, grants with like-minded orgs, tech breakthroughs and key events. We earned attention for them through coverage with top-tier press, often exclusively for focused impact.

Impact

With a store of positive content and press coverage across a wide range of business, tech and blockchain press (including Axios, CNET, Politico, Business Insider and CoinDesk) as well as support across events, announcements and its blog, Filecoin Foundation has significantly boosted its PR footprint and reputation.