Helping Grow a Global Powerhouse
WINNING OVER PRESS AND THE PUBLIC
We established Crypto.com as a serious project with real-world utility and momentum, first by winning over top trade press and building a base of credibility. We then pushed into crypto-skeptical mainstream business outlets by sharing proof points that told a bigger adoption story — debit card usage data, owned research on global crypto adoption, major partnerships showing industry traction and major company launches, including its exchange, NFT platform and investment arm.
We helped Crypto.com ride the crypto bull run of 2020-2021, gaining fanfare with brand coverage in top business, lifestyle and trade outlets, as well as weather the prolonged crypto winter with sensitive handling of media opportunities and messaging, helping it grow from 2M users to over 80M today.