Creating a crypto leader
Dash needed to gain consideration as a viable alternative to banks, so we owned what traditional banks couldn’t.
100
articles in target outlets
Bloomberg
feature story
Client
Dash
Industry
Blockchain & Web3
Technology
Insights
In a fast-evolving market, Dash would need to give press regular reason to pay attention to it over its competitors.
Idea
An industry disruption story, focused on the end of banking and finance as we once knew it.
NEWS & THOUGHT LEADERSHIP
To keep Dash in the news, we brought our bold narrative to life with timely CEO commentary and op-eds on industry issues. We paired that with a strategic news pipeline of our own, demonstrating that this future vision was taking root — with Dash. Using momentum events such as partnerships, innovations and quantifiable growth, we leaned on strong relationships with key trade press and influencers and also tied corporate news into broader market trends to create relevance for business outlets.
IMPACT
The approach led to consistent coverage in key fintech and crypto press, with 100 Year One articles including corporate features in Bloomberg and The Street. Perhaps the biggest sign of success? Industry reporters began proactively approaching us when seeking expert sources.
