Taking a Company from Stealth to Industry Upstart

SiFive needed to build sustained awareness and position itself as a disruptor to the semiconductor industry​

Insight

To create a high-impact launch, SiFive would need a compelling narrative and top-tier media, as well as owned content to maintain traction​

Idea

A compelling launch story leveraging the pedigree of the founders and the company’s “direct from the lab” narrative, securing under-NDA press and analyst interviews, alongside an owned and social program that drove home key messages ​and brought the startup, poised to disrupt the semiconductor industry, out of stealth mode.

Results

The program catapulted SiFive into the spotlight, putting it on the radar of influential press, prospects and competitors and positioning the company as disrupting the silicon industry as the first fabless semiconductor company to build customized silicon based on the free and open RISC-V instruction set architecture.