Growing Adoption For Decentralized Data
Filecoin Foundation needed help in reaching its mission to lead the shift to Web3 and decentralized data storage.
400
articles
52%
SOV, up from 39%
35
blogs
Client
Filecoin Foundation
Industry
Technology
Blockchain & Web3
Insights
To overcome general skepticism and fear, Filecoin would need to face strong industry headwinds head-on.
Idea
An industry disruption story, told progressively through evidence that a shift was already taking root.
AN EVIDENCE-BASED APPROACH
Our strategy was to demonstrate real progress and impact. We built a treasure trove of proof points, sharing and earning news around key events such as new partnerships, grants, tech breakthroughs and growth milestones, often as a Tier 1 press exclusive for focused impact.
IMPACT
With a store of positive content and coverage across a range of outlets — including Axios, CNET, Politico, Business Insider and CoinDesk — we’ve helped boost Filecoin's footprint and progress against its mission to preserve humanity’s most important information through the shift to Web3.
