Clay Center at MGH

Destigmatizing Mental Health

The Clay Center at Massachusetts General Hospital needed to build reputation and trust around its mental health expertise


Mental health issues were skyrocketing, and The Clay Center clinical experts had an opportunity to lead and be part of the national dialogue


An ongoing, research-backed and executive thought leadership earned media strategy connected to clinically significant topics and trends including suicide, anxiety, school shootings, depression and narcissism, providing educational information, symptoms to watch for, coping mechanisms


We elevated The Clay Center executives across top-tier business, lifestyle and parenting outlets including NYT, WSJ BuzzFeed, Business Insider, SELF, Bustle and more, driving a significant uptick in website visits, with the NYT article driving more visitors than even the MGH homepage did that year. 


earned articles


media impressions


source of referral traffic

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