Elevating Brand & Sales With Design​

Scotties need to carve a niche for itself in the “boring” tissue box category to capture market share and drive sales​

Insight

Millennial women were an under-tapped audience for tissue sales, and could be readily reached via social content and influencers​

Idea

A partnership with interior designer Genevieve Gorder to develop a limited-edition collection of holiday box designs, supported by highly targeted lifestyle influencers who showed their followers how to incorporate the boxes into their winter décor, holiday entertaining and more​

Results

Our strategy amplified messaging, repositioning Scotties as a design leader in the facial tissue market and produced timely content for the target audience, ultimately increasing millennial household penetration by 21%, vs. just 4% in the facial tissue category​