Silencing Competition At A Critical Time
Amid a global health crisis and mounting competition, Doctor On Demand needed to emphasize the importance of quality behavioral health solutions.
#2
Telemedicine Apps Ranking
197
articles
TV
appearances on CNBC, GMA
Client
Grand Rounds + Dr. On Demand
Industry
Health
Insights
Employers and consumers were increasingly searching for mental health answers and virtual care.
Idea
Turn Doctor On Demand clinical experts into go-to sources on navigating health challenges, with a focus on "quality care" messaging.
DEVELOPING & OWNING TRENDS
We helped Dr. On Demand capture the increased media consumption and search around mental health issues by leveraging two key events — Mental Health Awareness Month and Pride Month — as a launchpad to share behavioral health advice. We developed a cadence of themes and proactive pitches for three target media audiences: business, consumer and HR.
IMPACT
In just two months, our thought leadership campaigns turned the company into a primary information source, netting 197 articles in outlets including Business Insider, CNBC, Good Morning America, Fast Company, Forbes, MarketWatch and NYT, boosting both its reputation and leads.
