Dr. On Demand

Silencing Competition in the On-Demand Behavioral Health Market

Amid a global mental health crisis and mounting competition, Doctor On Demand needed to emphasize the importance of quality behavioral health access and solutions

Insight

As COVID-19 propelled mental health issues — and alongside it rapid adoption of virtual care — Dr. On Demand needed to position itself to capture increased media consumption and search around mental health issues and advice to stay top of mind with consumers

Idea

Leverage Mental Health Awareness Month and Pride Month as a launchpad to showcase behavioral health leadership by developing a cadence of media themes to keep subject matter experts top of mind when it comes to challenges and services

Results

SHIFT helped turned Doctor On Demand clinical experts into sought after sources to help employers and consumers navigate health challenges, driving robust media coverage in target consumer, business and HR outlets

197

articles in two months

CNBC

Good Morning America and Parade features

#2

on Provider Ranking of Telemedicine Apps

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