Raising Visibility for an LGBTQ+ Health Tech Startup

Included Health needed to build value for its brand and LGBTQ+ health offerings as it positioned itself for acquisition

Insight

The pandemic exacerbated the LGBTQ+ community’s vast healthcare inequalities, creating an opportunity for Included Health to reframe its narrative for the current moment to show how its expertise — and services — were more important than ever

Idea

A robust corporate media strategy elevating CEO Colin Quinn’s thought leadership platform to raise awareness of key disparities in the U.S. healthcare system and to highlight Included Health’s unique commitment to care equality

Results

Coverage in business, healthcare and HR outlets around company milestones, customer wins and timely executive POV grew awareness and perceived value during this critical time