Putting a FinTech Startup on the Map

Marco Financial wanted to raise awareness in the tech startup community and sought a TechCrunch feature​

Insight

The company’s funding round was the perfect platform to launch and introduce its mission from, but investors felt TechCrunch was a long shot

Idea

A launch exclusive with TechCrunch (which some investors felt was a long shot), including messaging development, media FAQ and press release that introduced Marco to the world and demonstrated how Marco was solving the global trade finance gap with a new tech-driven approach

Results

The strategy secured the TechCrunch feature, with Marco founders saying, “SHIFT was by far our best investment to date”