Crypto.com needed a partner to grow from small-but-mighty project with 2M users to global powerhouse with 80M
Insight
Crypto.com couldn’t build its own reputation and trust up without doing so for the rapidly emerging cryptocurrency space
Idea
An all-out earned media effort, first winning over top crypto press to establish Crypto.com as a serious project with real-world utility, then pushing into crypto-skeptical mainstream business outlets by sharing debit card usage data, owned research on global crypto adoption, major partnerships showing industry traction and major company launches, including its exchange, NFT platform and investment arm
Results
We helped Crypto.com ride the crypto bull run of 2020-2021, gaining fanfare with brand-defining coverage in top business, lifestyle and trade outlets
80M
users, up ↑ from 2M in 2019
3,000
company headcount, up from 200 in 2019
3.5
years as Crypto.com’s agency of record