Mainstreaming A Crypto Company needed a partner to grow from small-but-mighty project with 2M users to global powerhouse with 80M

Insight couldn’t build its own reputation and trust up without doing so for the rapidly emerging cryptocurrency space


An all-out earned media effort, first winning over top crypto press to establish as a serious project with real-world utility, then pushing into crypto-skeptical mainstream business outlets by sharing debit card usage data, owned research on global crypto adoption, major partnerships showing industry traction and major company launches, including its exchange, NFT platform and investment arm


We helped ride the crypto bull run of 2020-2021, gaining fanfare with brand-defining coverage in top business, lifestyle and trade outlets


users, up ↑ from 2M in 2019


company headcount, up from 200 in 2019


years as’s agency of record

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