beqom needed to increase awareness around a key company platform — pay inequality — and its compensation management software in the U.S. market
The gender pay gap was a growing workplace issue in the U.S., and beqom had an opportunity to lead the conversation through owned data and subject matter expertise
An earned media program driven by original data reports, rapid response and proactive storytelling to make beqom a leader in the pay inequality conversation
The annual report, rapid response and trend pitching netted coverage in MSN, Inc., Politico, The Hill, Newsweek and Washington Post to name a few, putting beqom on the map in the U.S.
articles for reports
social shares of report coverage