beqom

Helping Stop Pay Inequality

beqom needed to increase awareness around a key company platform — pay inequality — and its compensation management software in the U.S. market​

Insight

The gender pay gap was a growing workplace issue in the U.S., and beqom had an opportunity to lead the conversation through owned data and subject matter expertise​

Idea

An earned media program driven by original data reports, rapid response and proactive storytelling to make beqom a leader in the pay inequality conversation​

Results

The annual report, rapid response and trend pitching netted coverage in MSN, Inc., Politico, The Hill, Newsweek and Washington Post to name a few, putting beqom on the map in the U.S.

75

articles for reports

22,000+

social shares of report coverage

110+

total articles

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