beqom

Helping Stop Pay Inequality

We help beqom increase awareness around a key company platform – pay inequality and its impact on company culture and employee performance – using earned media and owned content

The Program

For the past two years, SHIFT has managed the US earned media program for the Swiss-based total compensation management software company, using rapid response and proactive storytelling to secure placements around one of beqom’s key external messaging pillars: pay inequality.

To make beqom a leader in the conversation, we jump on breaking news, such as the Paycheck Fairness Act and Google’s recent pay raises to address wage inequality. The team also leverages trending topics to create proactive stories, such as the impact AI will have on pay equality, the gender pay gap and pay transparency. This approach results in widespread business, trade and vertical press coverage.

We supplement reactive and proactive earned media with original data. The team manages an annual survey on the gender pay gap, which includes question creation, data analysis, report development and pitching for news coverage.

Results

The annual report, rapid response and trend pitching has netted coverage in MSN, Inc., Politico, The Hill, Newsweek and Washington Post to name a few, putting beqom on the map in the U.S.

75

articles for reports

22,000+

social shares of report coverage

110+

total articles

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