Building Authority on Future of Work
![](https://cdn.prod.website-files.com/6529598ef25e1e158be209c0/6547e6e44ae5f52a943f42b7_Randstad-masthead-min.png)
Randstad needed to boost consideration with both business and talent audiences in the noisy HR market.
↑100%
business coverage
80
top-tier articles
31
executive placements
Client
Randstad
Industry
Workplace
Insights
To grow consideration, the company needed to increase its brand relevancy.
Idea
A thought leadership campaign positioning Randstad as a workplace futurist.
![](https://cdn.prod.website-files.com/6529598ef25e1e158be209c0/659468f8e431f6e80dbc2afc_Randstad-CNBC-clip.jpg)
A WORKPLACE FUTURIST CAMPAIGN
We turned the company into a leading voice on the current state and future of work, launching an aggressive earned media program built on a strategic set of cultural- and trend-based message pillars. We brought the themes to life through original consumer survey research and executive commentary, newsjacking and contributed content.
![](https://cdn.prod.website-files.com/6529598ef25e1e158be209c0/65946905efab79e13174a73c_Randstad-Fortune-clip.jpg)
IMPACT
The thought leadership strategy put Randstad into the lead for share of voice vs. its competitors and doubled coverage in target Tier 1 outlets. It kept the company in front of its business and consumer target outlets consistently, with coverage in CNBC, Forbes, Fortune and Fast Company, major syndications in AP and Yahoo!, and a break into consumer outlets including Bustle, Self and Moneyish.