Dash

Creating a Crypto Leader

We elevated Dash, a top-25 cryptocurrency, and drove its awareness globally as a viable alternative to traditional banks

The Program

To help Dash stand out in a hyper-crowded, technically advanced industry, SHIFT built strong relationships with key trade media and influencers, engaging them through proactive trend outreach as well as Dash’s consistent pipeline of partnership, product and company news.

The team also used aggressive newsjacking, including rapid response to new global standards put in place regulating crypto exchanges and educating press on how/why Dash adheres to all security and compliance standards.

This approach led to key fintech and crypto reporters proactively approaching us when seeking sources for stories.

Results

The team drove significant coverage on a range of topics – from Facebook’s Libra to state-issued cryptocurrencies – in a range of formats including video, audio and podcasts.

100

articles in target outlets

Bloomberg

feature story

The Street

consistent coverage

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