Dash needed to drive awareness globally — in a hyper-crowded market — as a viable alternative to traditional banks
Insight
In a technically-advanced, fast-evolving market, Dash would need a consistent pipeline of news to convince media and press to pay attention
Idea
An earned media program built on strong relationships with key trade press and influencers, with proactive trend outreach and aggressive newsjacking as well as Dash’s consistent pipeline of partnership, product and company news
Results
The approach led to key fintech and crypto reporters proactively approaching us when seeking sources for stories
100
articles in target outlets
Bloomberg
feature story
The Street
consistent coverage