Dash

Creating a Crypto Leader

Dash needed to drive awareness globally — in a hyper-crowded market — as a viable alternative to traditional banks​

Insight

In a technically-advanced, fast-evolving market, Dash would need a consistent pipeline of news to convince media and press to pay attention

Idea

An earned media program built on strong relationships with key trade press and influencers, with proactive trend outreach and aggressive newsjacking as well as Dash’s consistent pipeline of partnership, product and company news

Results

The approach led to key fintech and crypto reporters proactively approaching us when seeking sources for stories

100

articles in target outlets

Bloomberg

feature story

The Street

consistent coverage

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