Sparking Holiday Sales & Cheer
Blurb needed to inspire people to create photo books during the most cluttered time of year: the holidays.
$90K
in sales
400%
ROI
25K
video views
Client
Blurb
Industry
Consumer
Insights
Traditional holiday promotions lacked the inspirational element Blurb needed, so we needed a different way to cut through the noise.
Idea
An "unboxing" influencer marketing campaign built to spark creativity and sales.
SHARING INSPIRATION & PRODUCT
To position Blurb as a gift of choice, we moved beyond traditional couponing and launched a holiday "unboxing" campaign with three highly targeted micro-influencers. Our partners showcased their own Blurb photo books, encouraging followers to create their own. We layered in paid plus-ups, including email marketing and social ads, to extend reach to both existing and new audiences.
IMPACT
The small but mighty campaign successfully inspired new audiences and drove results in a highly competitive market and season, generating over $90k in sales at a 400% ROI.
