Boosting Blurb’s Holiday Sales

Blurb wanted to inspire people to create photo books as holiday gifts


Blurb needed to differentiate with visual, inspirational content rather than rely solely on coupons amid a promotion-heavy advertising season, and it needed to extend its reach to new customers


An “Unboxing” influencer marketing campaign, partnering with three targeted micro-influencers to share their own photo books projects through fun, creative and authentic videos on Instagram, supported through email marketing (to target existing customers) and paid social ads (to target new customers beyond the influencers’ followers)


This small but mighty influencer campaign successfully inspired new audiences and drove sales in a highly competitive market and season, with:


video views


in sales

400% ROI

on sponsored post

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