Blurb

Boosting Blurb’s Holiday Sales

Blurb wanted to inspire people to create photo books as holiday gifts

Insight

Blurb needed to differentiate with visual, inspirational content rather than rely solely on coupons amid a promotion-heavy advertising season, and it needed to extend its reach to new customers

Idea

An “Unboxing” influencer marketing campaign, partnering with three targeted micro-influencers to share their own photo books projects through fun, creative and authentic videos on Instagram, supported through email marketing (to target existing customers) and paid social ads (to target new customers beyond the influencers’ followers)

Results

This small but mighty influencer campaign successfully inspired new audiences and drove sales in a highly competitive market and season, with:

25k

video views

$90k

in sales

400% ROI

on sponsored post

Ready to shift ahead?

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