Sparking Holiday Sales & Cheer
Blurb needed to inspire people to create photo books during the most cluttered time of year: the holidays.
$90K
in sales
400%
ROI
25K
video views
Client
Blurb
Industry
Consumer
Insights
Traditional holiday promotions lacked the inspirational element Blurb needed, so we'd use a different way to cut through the noise.
Idea
An "unboxing" influencer marketing campaign built to spark creativity and sales.
SHARING INSPIRATION & PRODUCT
To position Blurb as a gift of choice, we moved beyond traditional couponing and launched a holiday "unboxing" campaign with three highly targeted micro-influencers. Our partners showcased their own Blurb photo books, encouraging followers to create their own.
We layered in paid plus-ups, including email marketing and social ads, to extend reach and drive conversions with both existing and new audiences.
IMPACT
The small but mighty campaign successfully inspired audiences and drove results in a highly competitive market and season, generating over $90k in sales at a 400% ROI.
