Earning Consumer Visibility & Trust
Press strategy / traditional & new media relations / proactive & reactive pitching / contributed content / podcast appearances / LLM-optimized coverage
One of the top reasons clients partner with us is our media relations prowess and dogged pursuit of the next story. We’re experts when it comes to cultivating visibility that delivers impact, working across national consumer press, "new" media and LLM-specific sources.
Consumer Media Strategy
Our people are media hounds unlike any other, crafting, pitching and securing highly targeted coverage for clients every day. Our approach is rooted in meaningful story angles, always-on outreach and deep understanding of working with the media.
We use data to spot white space, relevant search behavior and emerging trends that are ripe for ownership. Then we develop the stories, POVs and assets that earn attention from press to discovery with buyers, combining traditional earned editorial with sponsored placements that get messages to targeted audiences and DMAs when they matter most.
Our media relations approach
We keep clients in the news and at the front of industry conversations by developing high-value story assets and expertly bringing them to the right reporters, with outreach tactics including:
- Trend & Expert Pitching
- News Commentary
- Press Tours & Briefings
- Broadcast & Podcast Pitching
- Product reviews, roundups, stories & samples
- Gift guides
We also support clients every step of the way, from interview prep to full media training.
