SHIFT Wins Big At 2023 Awards

Published On
December 6, 2023
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SHIFT, along with our client partners, is proud to have been a winner and top contender across many of our industry’s most competitive national awards this year.

A testament to our Performance Communications approach, SHIFT earned one of just 38 Public Relations Society of America (PRSA) Silver Anvils, multiple Telly Awards and our local PR Club of New England Bell Ringer Awards for the following work:

  • Silver Anvil: Gold, B2B Content Marketing for #DaaSJams with Citrix – In a dash to capture demand for remote work support, Citrix and SHIFT created DJ DaaS and The Notorious VDI, Citrix’s first-ever musically inspired branded characters, who came to life in a multichannel campaign that saw record-breaking results. Full case study here.
  • Bell Ringer: Gold & Super Bell Finalist, B2B Brand Building for Earning Top Attention around Hiring with Lever
  • Bell Ringer: Silver, Thought Leadership for Inserting a CEO Into the National Dialogue on Education with Cengage
  • Bell Ringer: Bronze, Integrated Communications for Sweetening Sales in the Manuka Honey Market with Wedderspoon. Full case study here.
  • Telly Awards: Gold, B2B Branded Content Campaign & Silver, Social Video Series – Products & Services for #DaaSJams with Citrix
  • The Drum Awards: B2B Social Media for #DaaSJams with Citrix

Among our other wins, honorable mentions and finalist nominations were:

  • PR News 2023 Agency Elite
  • The Drum Awards: Honorable Mention, PR Storytelling for "Crew Member for a Day" with McDonald's New England
  • PR Week Awards: Best in B2B for #DaaSJams with Citrix
  • PRovoke IN2 Awards: Social Video for #DaaSJams with Citrix
  • PRovoke SABRE Awards: Marketing Communications, B2B
  • PRNEWS Digital Awards: Multichannel Campaign for #DaaSJams with Citrix
  • Shorty Awards: B2B & Product Feature Video for #DaaSJams with Citrix

This was a true team win, and we are thankful to our clients and SHIFTers for using insights to carve out whitespace, take creative (ut calculated risks, deliver real business performance and shift companies ahead.

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