Driving Audience Action Through Social
Citrix needed to incite down-funnel action and boost its position in digital workspace technology.
137%
↑ audience
25M+
site visits yearly
55M+
paid video views yearly
Client
Citrix
Industry
Technology
Insights
Buying B2B tech is often a maze of technical content, and we didn't need to confine.
Idea
Social campaigns that can't be ignored and that improve on the customer journey.
CREATIVITY + TARGETING
Our approach is to create meaningful pathways to conversion by combining thumbstopping creative and sophisticated targeting, supporting objectives from lead gen and event attendance to education — like we did with our award-winning #DaaSJams series.
IMPACT
Across hundreds of campaigns and for years, we have worked as an extension of the Citrix in-house team to help grow audience 137%, deepen engagement and drive users down the funnel.
