Sparking App Growth & Relationships
With a dizzying amount of dating apps in market, Prevue needed to show its filter-free video was gamechanging.
4.5K
downloads
5.4M
impressions
800+
event attendees
Client
Prevue
Industry
Consumer
Insights
With dishonesty plaguing dating apps, authenticity needed to be at the center of our story — and its delivery.
Idea
Trustworthy discovery and introduction points with Prevue's target Gen Z audience.
Discovery through trusted voices
For launches in Boston and then DC, we partnered with 20 top creators in our launch cities to introduce the app and deliver Prevue’s messaging around making real connections and then re-engaged top launch partners and additional creators for a follow-up #SwipeOnYourType summer content series. Then we maximized reach and ROI on top creator content, using paid amplification to put it front of even more of our audience along the way.
With press coverage timed to the launch, activations, cultural trends & conversations, and momentum milestones, we created even more brand visibility and credibility.
Extending With Experiential & Brand Partners
While digital campaigns were effective at generating reach, we aneeded to transform online interest into real-world action. And our analysis showed our audience was far more likely to download the app when discovered through trusted communities and in-person experiences.
To capture even more new users, we infiltrated local event scenes, co-hosting invite-only launch parties with top influencer partners and sponsoring events with popular local fitness and lifestyle brands such as Barry’s Boot Camp and Cisco Brewers, using branded activities, merch and app download incentives to boost conversions.
IMPACT
The campaign results outpaced our goals, successfully convincing our target audiences that PreVue was giving those cities' singles a better way to make connections.
It established a growing userbase, driving 4.5K downloads in target markets and over 5.4M impressions in under a year, with influencer content outperforming traditional branded ads and ranking as the top driver of app downloads while events set a record-breaking download day and driving UGC that expanded in reach and awareness.
