GoDaddy

Scaling a Content Marketing Strategy

GoDaddy needed to optimize and scale its content hub – “The Garage” – to make content more discoverable and solidify its position as the leading online success platform for SMBs​

Insight

GoDaddy had a tremendous opportunity to optimize its thought leadership contact to boost organic search ranking and better capture audience interests

Idea

A search-optimized content marketing strategy, leveraging external SMB experts to develop keyword-focused content that would boost organic search ranking, drive social engagement and, ultimately, boost brand awareness across the U.S., Canada, India and Australia ​

Results

By supporting this sophisticated, full-funnel content strategy, we’ve driven staggering organic traffic growth for three consecutive years and continually helped attract net-new prospects.

^65%

content produced

^263%

blog traffic

120+

writers managed

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