GoDaddy

Scaling a Content Marketing Strategy

We help GoDaddy optimize and scale its international content hub – “The Garage” – to solidify its position as the leading online success platform for SMBs

The Program

We lead GoDaddy’s content marketing strategy, sourcing, editing and optimizing thought leadership content to increase brand awareness, boost organic search ranking and drive social engagement across the U.S., Canada, India and Australia markets. 

We identify content opportunities and forecast search trends using our proprietary Topic Modeling and predictive analytics. We then identify, source and manage expert authors to develop content, ultimately amplifying it to their existing SMB audiences.

Results

By supporting this sophisticated, full-funnel content strategy, we’ve driven staggering organic traffic growth for three consecutive years and continually helped attract net-new prospects.

^65%

content produced

^263%

blog traffic

120+

writers managed

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