Making Content Work Harder
GoDaddy needed to position itself as the top online success platform for SMBs.
263%
↑ blog traffic
65%
↑ content produced
Client
GoDaddy
Industry
Technology
B2B
Insights
SMB owners are hungry for help solving everyday challenges, as proven by a huge volume of related online search terms.
Idea
Optimize and scale GoDaddy's content hub to better capture audience interests and search.
CONTENT DISCOVERABILITY
Via an in-depth behavior analysis, we developed a search-optimized content marketing strategy and then managed a group of 120+ expert authors to develop keyword-rich content around topics and queries GoDaddy's target audience needed answers on.
IMPACT
With the sophisticated content strategy and optimization, we boosted GoDaddy's audience relevancy, search rankings and social engagement, ultimately improving its content's business impact and attracting net-new prospects across the U.S., Canada, India and Australia.
