Scaling a Content Marketing Strategy

GoDaddy needed to optimize and scale its content hub – “The Garage” – to make content more discoverable and solidify its position as the leading online success platform for SMBs​


GoDaddy had a tremendous opportunity to optimize its thought leadership contact to boost organic search ranking and better capture audience interests


A search-optimized content marketing strategy, leveraging external SMB experts to develop keyword-focused content that would boost organic search ranking, drive social engagement and, ultimately, boost brand awareness across the U.S., Canada, India and Australia ​


By supporting this sophisticated, full-funnel content strategy, we’ve driven staggering organic traffic growth for three consecutive years and continually helped attract net-new prospects.


content produced


blog traffic


writers managed

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