Creating Demand For A New Electric Vehicle

Lightyear needed maximize its foray into the U.S. market — CES — as the waitlist for its new EV opened.

30K

waitlist signups

50

CES articles

Client

Lightyear

Industry

Technology

Industrial

Insights

With the EV not available for 2+ years, Lightyear needed a super compelling CTA.

Idea

Maximize CES exposure, highlighting Lightyear 2's competitive advantages.

A CES COVERAGE FLURRY

Ahead of CES, we invested in a relationship-building and awareness campaign with target press, then followed up with aggressive pitching for on-site interviews and sneak previews of Lightyear 2 at the Pepcom Technology Showcase. At the event, we helped manage the booth, wrangling additional media interviews.

IMPACT

The flurry of earned media coverage across top outlets including CNET, Engadget, TechCrunch, USA Today and Autoweek boosted awareness and demand for Lightyear 2, helping drive 30,000 waitlist signups, 3x the company’s goal for CES.

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