Randstad needed to become a leading voice on the future of work in a noisy HR and staffing agency market
Insight
National press was hungry for consumer and job-seeker workplace trend data as well as futurist POVs on workplace transformation
Idea
A Strategic earned media program with cultural- and trend-based message pillars — such as ‘workplace burnout’ and ‘politics in the workplace’ — supported by original consumer survey research, newsjacking and executive luminary campaigns that positioned Randstad US as a leading voice on the crowded ‘Future of Work’ topic
Results
Consistent tier-one coverage in priority outlets such as CNBC, Forbes and Fast Company while also breaking Randstad into consumer outlets including Bustle, CBS, Moneyish and Self
78
tier-1 business articles
^100%
business coverage y-o-y
31
executive feature articles