Randstad needed to become a leading voice on the future of work in a noisy HR and staffing agency market
National press was hungry for consumer and job-seeker workplace trend data as well as futurist POVs on workplace transformation
A content-driven earned media program, featuring a combination of short “pulse surveys” based on cultural trends and news as well as larger research reporters tied to the company’s messaging pillars. Original consumer survey research on a combination of topical themes such as ‘workplace burnout’ and ‘politics in the workplace’ along with industry themes such as employment preferences was brought to market through proactive pitching, while newsjacking and ongoing executive luminary campaigns positioned Randstad US as a leading voice on the crowded ‘Future of Work’ topic.
Consistent tier-one coverage in priority outlets such as CNBC, Forbes and Fast Company while also breaking Randstad into consumer outlets including Bustle, CBS, Moneyish and Self
tier-1 business articles
business coverage y-o-y
executive feature articles