Positioning Randstad as a Leading Voice on Future of Work

Randstad needed to become a leading voice on the future of work in a noisy HR and staffing agency market​

Insight

National press was hungry for consumer and job-seeker workplace trend data as well as futurist POVs on workplace transformation ​

Idea

A Strategic earned media program with cultural- and trend-based message pillars — such as ‘workplace burnout’ and ‘politics in the workplace’ — supported by original consumer survey research, newsjacking and executive luminary campaigns​ that positioned Randstad US as a leading voice on the crowded ‘Future of Work’ topic

Results

Consistent tier-one coverage in priority outlets such as CNBC, Forbes and Fast Company while also breaking Randstad into consumer outlets including Bustle, CBS, Moneyish and Self