Boosting Sales & A Wellness Brand
With others pushing similar benefit claims, Wedderspoon needed to establish itself as the Manuka Honey category leader for cold & flu season.
125%
↑ YOY revenue
700K
social impressions
1K
editorial articles
Client
Wedderspoon
Industry
Consumer
Insights
Though the Manuka Honey market was crowded, awareness of its benefits was limited — a gap Wedderspoon could fill.
Idea
A digital & experiential education campaign rooted in brand trust.
BOOSTING EXPOSURE & TRUST
We launched a "Fall WellBEEing" campaign to make Wedderspoon the go-to choice during cold & flu season. An immersive media and influencer event demonstrating the many ways the honey fits into daily life — from health and cooking to beauty — created our first wave of visibility and UGC.
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We kept Wedderspoon at the top of feeds with ongoing creator partnerships and proactive media outreach tying the brand to the latest wellness trends, recommendations and rituals.
Then we layered in sponsored editorial, partnering with a renowned dietician to increase credibility of tightly messaged advertorial articles placed in key DMAs, and paid amplification to bring campaign content to even more of our audience.
IMPACT
The campaign put Wedderspoon’s name and products in front of target audiences, helping boost revenue 125% YOY during the key sales period and transform the niche New Zealand-company into a trusted wellness brand.
